How do successful companies create products that people can’t put down? Sign up today for the next installment of the AIGA Wichita Book Club, where we’ll be reading Hooked: How to Build Habit-Forming Products by Nir Eyal. Learn how to implement the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. This is a how-to guide for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Buy or borrow a copy of the book and read it before our Book Club meeting on January 21st at Common Grounds coffee house, 5:30pm. This event is FREE to all AIGA members. To join, email your name to firstname.lastname@example.org.
“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress
"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of Seductive Interaction Design
“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web