We got a book deal! That mythical call up to the big leagues. Hear the harrowing account of making our first book, Pretty Much Everything. From the contracts to the scheming, from the pagination to the design, from the tears to the nightmares…we'll share what it’s like to cram your whole half-wit career into 256 pages. Fun fallout, things that were revealed and lessons learned from that once-in-a-lifetime book project we still can’t believe we pulled off. And yes, the book has typos, and so does life. We’ll show examples of both from the making of Pretty Much Everything. Print’s not dead! Let this talk be proof. The entire presentation is dipped in Pantone Orange 021.