AIGA Wichita Presents: Taking the Kansas out of Kansas City with Speaker: Zack Shubkagel, Principal // Willoughby Design, Kansas City.

As the saying goes- “You can take the boy out of the trailer”… posed a challenge for changing perceptions of a uniquely misnomered brand like Kansas City. Willoughby creative director, Zack Shubkagel will give you a Missouri “Show-Me” style look at how KC is repositioning itself through Willoughby’s work on three projects including rebrands for VisitKC, the KC Chamber and the FanatiKCs campaign for the 2012 All-Star Game.